First of all Joey Lawrence is a very experinced professional photographer who travels with battery powered studio flash with soft box and an assistant (usually one of his friends), plus his driver and translator. So you have a "golden hour" lighting situation (notice some of the artificial lights in the image) plus he is hitting the rower with a very large, soft light source.
This is not a simple snapshot.
If you look at his website, this is what he travels with: http://www.joeyl.com/gear/
Profoto 7B 1200 battery pack A high quality battery powered flash generator. Just drag this sucker around and you won't need any electricity for about 200-250 full-powered flashes.
Profoto 7B Flash Head The appropriate flash head for the 7b generator mentioned above. I usually bring two on location in case I accidentally break one.
PocketWizard I use 2 of these. One on the 7b generator, and one on the camera to trigger it.
Kata backpack This will hold all your stuff and not totally destroy your lower back.
Manfrotto pole I don't like to use lighting tripods because they are too cumbersome to travel with. Instead, this pole does the trick. My assistant holds the light head out and tweaks it by hand. Think "voice-activated light stand."
Release Me: The Model Release App I developed this app with some friends of mine and always have it with me on my iPhone. "Release Me" frees you from the shackles of paper, and puts your model release forms in a simplified, organized digital format which has just as much legal standing as a classic paper one.
Elinchrom 69" Rotolux Octa Big soft light
A lot of his shots are with a medium format camera (Phase 1 / Mamiya 645).

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cheap one of it's type. The Hassleblad is probably a lot more expensive. A 645 format is 60mm by 45mm near 4 times the area of a full frame 35mm dslr
I did suggest the blur mod on a shot some one posted on here. Cries of leave it sharp. All I can say is try it. Anybody can notice the effect if they watch the telly and look around the backgrounds in scenes. The camera men in the UK at least are very good at making use of it especially in soaps etc. The backgrounds will be just sufficiently blurred to keep your eye on the actor in shot.. The technique is also used a lot in commercial and portrait photography. The object might just be a packet of cornflakes or a tin of baked beans etc. Many of the backdrops used in portraits would look stupid if they were precisely in focus so the photographer sets things up so they aren't and this makes the subject stand out.



