From what I've seen it may well help people to break all speed records when creating "artistic / surreal" (*** cough *** grossly over-saturated, over-processed, un-realistic, visually "nuked" *** cough ***) Images
I hate to sound negative (again) (perhaps I'm just getting old and grumpy), but I'm finding that programs like this do a lot of damage to the definition of what HDR really is (ie using techniques to capture a wider-range of light than is possible in a single capture, without using special techniques); in the video they stated that (paraphrasing) "it's a way to combine multiple exposures into a composite that looks like the scene the photographer saw when he was there" - and yet NONE of the resultant images looked anything like the scene would have looked like (if I were at a location and saw most of the skies that I see in "HDR" shots I'd start running for the nearest underground bunker and/or nuke-proof shelter (abandoning wife and children, but saving camera and lenses!).
Programs like this have little to do with HDR and everything to do with creating "artistic / surreal" images - which is fine - just don't call them HDR!
Grrrrrr.