
Originally Posted by
Max von MeiselMaus
No, this is true. One can produce work to fulfill one's own creative drive and hope that it sells, or one can produce work for someone else and hope that it meets one's own artistic criteria. However, each scenario has its own, main goal and that determines how the work is approached. So, if you are producing work to embody your own vision and keep reminding yourself that you also need make it appeal generally so that you can sell it, you are going to compromise that vision and, perhaps, the authenticity of the piece. Conversely, if you have been asked to produce a product shot and you shoot it so that it meets your own, aesthetic criteria, it probably won't meet the needs of a product shot and please your customer. It goes back to staking out what it is you are trying to achieve before you try to achieve it and sticking with that.