Hi, I've been thinking about buying a new lens either 24-70 f2.8 or 24-100 f4 to fit on my 700D. My friend , who has given me so much good advice, says I'm wasting my money and that I should buy a full frame camera if I want to use this type of lens. I know the crop factor will still have to be considered but will I see any improvement in sharpness, contrast and colour? Any advice will be great.

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The pixel count density is likely to be higher on crop anyway so if the lens is up to it .................... better resolution. All a load of crap really. Take a look at the true pro camera pixel counts such as the 1DX and Nikons equivalent and tell people who use them that they just don't have the resolution.