What of the subject matter, the thing being photographed? As ignorant viewers we look for recognition, identifying what we know and possibly puzzling over what we don't recognise, striving to put a name to it.
But what if the photographer doesn't want you to see 'two pears'. Instead he wants you to be lost in the form and colour, be in another world, feel calm and relaxed, smell the fragrances, float in a sea of green or just lick your lips.
What if its not about the composition or the sharpness or the lens or camera or processing or how many pixels? What if it it just about the picture?
What do we say then?
What can we say?