A couple of factors come into play here ...
1. Yes - you could just crop an image from a full-frame camera ... but you then have to enlarge what's left so that the image appears to be the same size on your monitor or in a physical print so that it APPEARS to be "more zoomed in".
2. If you crop an image from a full-frame camera you're discarding the information from a lot of pixels, whereas with crop-factor cameras, all of the pixels are contained in a smaller area -- so a crop-factor camera may have less pixels than a given full-frame camera but it may well have more EFFECTIVE pixels once the crop has taken place. So although a crop-factor camera may give you a field of view equivalent to a lens 1.5 (Nikon) or 1.6 (Canon) times the focal length of the same lens on a full frame camera, the effective amount of information captured depends on the pixel density of the sensor; sometimes a cropped image from a full-frame sensor will contain more information than a cropped camera (eg a 1Ds3 compared to a 1D3) and sometimes it'll contain less (eg a 1Ds3 compared to a 60D).
Hope this helps
