Rob
It's worth getting your head around this. It took me ages to grasp it.
1. An f-stop is just a convenient way of stating different exposures. Each f-stop is just a doubling or halving of light going through the lens.
2. In order to double/halve it you have to reduce or increase the total surface area of the lens.
3, Although your sensor is oblong, the lens area is, of course, round. Due to the way 'Pi' works and the area of a circle means to double/halve the area is not actually double/half the circle diameter. If you look at the table above you can see in the right column that the area halves/doubles, but on the diameter and radius columns it doesn't. The difference, going up, is 40%. So, for example, it goes from 35.7 to 50 on diameter which is an increase of 40%. Which means that f/1 has to increase by 40% to f/1.4. That is why the f-stop numbers, which are so puzzling to many people, jump up in weird amounts. They are just 40% increases to allow for a halving surface area.
I think I got that right.