Is your good freind a photographer or printer, always look from where the info comes from. A large number of photos that are framed are mounted, with a matte. A photo with a 2 in matte and it 8" x 12" would need a 12" x 16" frame. Very few people just frame the photo with no matting, a precut matte from a say a craft type store that fits a 18" x 24" frame would have a opening for a 12" x 18" photo (your 2/3 fromat). The standard size you print is that size that is most pleasing to you, for me it is 12" x 18" then again I have a 17" wide printer.

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